Total brand experience
Sound ART-WORKS

Together with design, I defined the value proposition, the ingredients for the experience, the right design direction, product strategy, portfolio, roadmap and market communication.

I am a start-up founder and marketing director for this brand.

The product was shown at the CES2016. HES2016, NAMM2016 and HKTDC2017

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Sound Art-Works is connecting you with more than sound.

We define the value proposition, the ingredients for the experience, the right design direction, product strategy, portfolio, roadmap and market communication.

My role was to define the value proposition, define the ingredients for the experience and work on the future product-roadmap and market communication at Design Indulgence. This product was shown at the CES in Las Vegas and HES in Munich.

This brand is an example of how we can bridge the gap between Home and Tech to capture a more sensible consumer and what a brand needs to do in order to move from storytelling to storydoing.

Read more about the brand here (.pdf).

Our original intent was to create a crafted moment of beauty. This means to us an object that has desirable beauty, sophisticated quality, and extraordinary function.

Early prototype displayed as in a still life.