Identifying the 100M EUR future innovation opportunity
Innovate in Asia for Asia and the world

Smart specialization
Human centric lighting Asia strategy

My role
Making the Asia innovation portfolio more coherent and impactful. I proposed the first regional strategy that closely aligned with business targets, ongoing innovation projects and competence.

Impact
Defined innovation strategy targeting 100M EUR with clear market potential across all business segments while building upon company brand, aspiration and long-lasting competitive differentiation. SleepWell and EyeCare were two spearhead programs.

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Developing a program that pursues potential innovation opportunities in the next three to five years, based on benefits for people and businesses. With this program the organization can build its capability to long-lasting differentiation, brand-value and partnerships.