Pricing innovations based on value
Value Based Pricing, profitable growth with customer centricity

Smart pricing
Professional solutions, B2G sales

My role
New-to-the-market innovations need to be benchmarked against alternatives and be priced based on value rather than costs. I managed the pricing strategy and target pricing for innovative products with value-based pricing methodology to understand and capture differential value.

Description
• Create profitable growth with innovations and discover the economic value
• Learn customer business model & value drivers
• Translate benefits into economic value
• Product innovation
• Bundling into portfolio solutions

Impact
• Increase sales
• Dedicated solutions
• End to end innovation
• Created differential value