Partners in innovation
Research & insights, product concepts for hospitality industry 

High-end hospitality brands care about guests wellbeing and productivity. I managed the team that developed end-user propositions with the end-user experience in mind. We did observations, guest- and staff interviews to craft new insights and discover potential innovation opportunities. This research points to at least three directions in which brands can adapt their offering to create new value that end-users love and brands can differentiate with.