Driving marketing excellence
Pricing capability enhancement

Training
Professional Lighting

My role
As the regional pricing expert in the market-group with the highest growth we initiated a pricing course. Developing the course material and workshop to enhance the pricing capabilities.

Enhance pricing capability as a profit and growth lever
Develop & roll out pricing training material
Embed pricing training in Philips corporate curriculum at market group Gr. China

Impact
• 20 marketing people trained over 2 days
• Course included in smaller scale lecture and webinar for Gr. China with a few hundred attendees from corporate and commercial functions